Michael Tchong: Create Innovation Breakthroughs #ForoLevel3
4 Rules for Unbox Your Thinking to Create Innovation Breakthroughs
#1 Challenge Orthodoxies#2 Identify Unmet Needs
#3 Leverage Resources
#4 Ride Trend Waves
Michael Tchong, Escritor del New York Times & Business Week. Profesor Innovación, UC Berkeley, www.ubercool.com
The successful companies of tomorrow will address the changing business and consumer values of today.
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